Kick off Memorial Day Weekend with a staycation in your own state and explore the Oklahoma Craft Beer Trail passport starting today!
Our new trail passport features 51 Oklahoma breweries and allows users to earn prizes along the way.
The digital passport requires a one-time set up to capture the user’s information. After that, you can start checking in at each brewery as you visit them. By signing up for the passport and visiting breweries along the trail, users can earn prizes. Passholders checking in to 30 breweries will earn a trail sticker. When they (users) reach 40 breweries they will earn a trail-themed tie dye koozie and once all breweries are checked off the passport, they will earn an Oklahoma Craft Beer Trail pint glass. All prizes are shipped directly to the passholder as they complete the trail.
Brewers also get rewarded by launching this trail too. Not only is the passport driving traffic into their breweries but brewery owners will now be able to receive data about the customers that they may not have had prior to launching the passport. “I’m most interested in seeing who our core customer is and how that changes over time,” said Jake Miller, owner of Heirloom Rustic Ale in Tulsa. “It’s easy to trust intuitions and feelings about who frequents your taproom, but this will be a great tool to give brewers actual data about who is filling our seats and drinking our pints.”
To get the passport started, visit explore.craftbeerok.org or visit any participating taproom to scan the QR code found on coasters and posters throughout the state.
